Sunday, April 18, 2010

Apple introduces the iAD


In recent news, Apple has developed and announced a new platform called the iAD for the iphone, ipod touch and the new ipad in which developers can create specific interactive ads and applications for these three platforms. Apple shares revenue with each ad created on a 60:40 ratio but at least developers are now able to play in Apple's court. Who knows what type of technology will be leaking onto these platforms in the not-so-distant future?

Developers have basically been dealt Apple's secret recipe to developing applications and advertisements specifically for one of the widest growing platforms available worldwide. Now it's time for the creativity to start pouring in, brands to become more interactive and the boundaries to be pushed. I am personally looking forward to how this will affect Apple's newest invention, the iPad, in which marketers and advertisers can find new ways to reach consumers.

For more information and a deeper look into the potential of Apple's new iADs CLICK HERE.

For Steve Jobs' intro video to Apple iADS CLICK HERE

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