Ogilvy steps up for IKEA - Resize a Room advertisement

http://adsoftheworld.com/media/online/ikea_resizearoom

Recently Ogilvy United Arabs generated a unique banner ad that really got consumers interacting with international furniture giant IKEA. The ad featured a mouse passover effect in which the user was able to click and drag the banner ad to create various room sizes while the ad suggested IKEA furniture that might be appropriate for each room. After interacting with the ad a couple times prices appeared and the ad linked the user to the IKEA website where they could gather more information about their products and potentially draw consumers to purchase. The idea was so simplistic, yet effective and definitely raised the bar for online banner ads and their interactivity with users.

Koodos to Ogilvy Mather United Arabs! Definitely one of the coolest banners produced thus far.