The Young Kreative

So this is one of my first and favourite ad campaigns done for Snapple Lemon Iced Tea. The brand required a fun, funky and colourful tone to appeal to Snapple drinkers. The concept behind the campaign was to suggest how Snapple fruits are chosen carefully and that only the best fruits were used in Snapple products. The various ads in the campaign depict fruits training to become and potentially be chosen as Snapple fruits. They are conducting different exercises. The tagline "Only the best comes naturally" suggests that 'natural' fruits are the best, as well as 'being the best' comes without effort and none-the-less, naturally.

My style used for this campaign was very simplistic; simple, yet effective visuals on various starburst-type backgrounds to bring out the brands personality and breed new life into Snapple.